The Pilot Agreement That Will Trap You Inside a Single Customer Forever
That pilot deal with your first big customer feels like validation. It might actually be the contract that kills your startup's growth before it starts.
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customer-development
3 posts tagged customer-development from Lab to Launch.
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The Letter of Intent Your First Customer Gave You Means Absolutely Nothing
A customer LOI feels like validation, but it's not a contract, not revenue, and not proof of market fit. Here's what it actually is.
W. OseiWhy Your First Customer Development Interview Will Go Horribly Wrong
Common mistakes technical founders make in early customer interviews and how to avoid turning conversations into product pitches.
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